Apple reportedly set to spend $1 billion a year on AI — here’s what it could bring your iPhone and more

Tech Tips
Apple reportedly set to spend $1 billion a year on AI

Today lets take a look on how apple reportedly set to spend $1 billion a year on AI .We’ve heard about Apple researching generative AI for some time, and now the company is reportedly on track to invest up to $1 billion a year in the tech in an effort to compete with the likes of Google and Microsoft.

Apple reportedly set to spend $1 billion a year on AI — here’s what it could bring your iPhone and more

The report comes courtesy of Bloomberg’s Mark Gurman, who has a strong track record when it comes to accurately reporting what’s going on inside Apple. In the October 22 edition of his Power On newsletter Gurman claims that the Cupertino-based company is on track to spend roughly $1 billion a year on generative AI research and development as it tries to field its own spin on Bing with ChatGPT, Google Bard and the many ChatGPT alternatives that keep cropping up.

This is a big deal because Google, Microsoft and other companies have also been spending billions as well. At the start of 2023 few of us had any idea what “generative AI” was or why you’d want to have a conversation with a search engine, but in February I attended a small Microsoft ChatGPT event where CEO Satya Nadella took the wraps off Bing with ChatGPT for the first time—and in the process kickstarted an arms race among tech titans looking to wow and attract users by building AI-like chatbots into everything.

But as Gurman points out, Apple has appeared to opt out of that race all year. We’ve heard only reports about the company’s work on its ChatGPT competitor, colloquially dubbed AppleGPT.

 

Leave a Reply

Scroll top